British Summer Fruits

Lynn led an industry-critical lobbying campaign to highlight the impact of Brexit on the soft fruit industry and ensure the survival of the British-grown strawberry through the continuation of seasonal labour. The campaign has secured audiences with ministers and civil servants at Defra and the Home Office, a 1.5-hour debate in the House, and national headlines (900 pieces of influential media coverage, including 1.5 hours of BBC coverage; reach of 200 million & 3+ key message penetration at 90 per cent), which are still rolling.

Wall's Ice Cream

For Unilever she worked with the Rome-based Unilever ice cream EMEA team and McCann’s on strategy and implementation of Unilever’s Wall’s ice cream ‘Happiness’ campaign to underpin health claims.

Soreen

In the face of a challenging health environment, she developed a campaign to underline the classic malt loaf’s ‘snack of substance’ positioning by brokering and maximising a sponsorship with the Youth Sport Trust.

Peroni

As PR Director, she conducted the global and UK implementation of initiatives to build Peroni’s Italian style brand positioning with the ‘50 Years of Italian Style’ influencer campaign, developed with Italian Vogue. Curated by Anna Piaggi, it placed Italian fashion designers and photographers, including Mario Testino, central to a retrospective exhibition. The content and exhibition were showcased at London, New York, South Africa and Milan Fashion Weeks.

Ariel

She led global and UK campaigns for Procter & Gamble’s laundry portfolio, including the fashion partnership strategy for Ariel with Matthew Williamson – which was subsequently adopted by other European markets.

The ‘Championship Whites’ campaign included the development and amplification of an LTA tennis sponsorship featuring tennis ambassadors and a grassroots tennis programme for children.

Always

Lynn led the attitudinal change towards female incontinence with Always Envive and the Wellbeing of Women charity. The ‘Sense & Sensitivity’ campaign tackling female taboos was spearheaded by Ulrika Jonsson and delivered acres of media coverage, 300 per cent uplift to the client’s website, 2,600 per cent uplift to charity partners’ websites and secured relisting in Sainsbury’s.

EDF Energy

London 2012 Olympics was a global event based in London. As EDF Energy’s Integrated Campaign Director she led a large integrated agency team (AMV, Havas Media, Weber Shandwick and Ignite) to launch the ‘Energy of the Nation’ campaign. Working with a multi-disciplined line-up, which pulled in coding and artistic talent from MIT in the US, she delivered the world’s first social media-driven lightshow on the iconic London Eye. This campaign resulted in EDF Energy being recognised as the No.1 domestic sponsor of London 2012, scooping experiential awards ahead of global brands such as Coke.

ADT Home Security

For the home security company ADT she developed the ‘Take No More’ campaign with Victim Support, which included researching prisoners’ attitudes towards burglary to create policy change for burglary victims and high-impact coverage for the brand and charity. The campaign ran across PR, social, employee engagement, ECRM and customer communications. 

Yorkshire Building Society

Leading the ‘Big Cause’ strategy to give Yorkshire Building Society a voice and campaign focus aimed at helping to solve the UK housing crisis for families and homeless people.

RAF Centenary Flight of the Navigator

Leading the communications support for Group Captain Mark Manwaring – a Royal Air Force fast jet navigator – who is planning to complete the RAF Centenary Flight of the Navigator in 2018 to mark the 100th anniversary of the formation of the RAF and to raise significant funds for the RAF Benevolent Fund. Work commenced on building a highly modified Van’s RV-7 aircraft in January 2014. During the three-year build, the aircraft has been ‘missionised’ for the most challenging elements of the circumnavigation, which require it to carry approximately 470 litres of fuel (instead of the usual 159 litres), advanced navigation and communication equipment and survival kit.